Active Outdoor Pursuits Ltd are a privately-owned provider of Outdoor Adventure Activities and Training. Our Headquarters are at the Cairngorms Adventure Centre, Craigower Lodge, Golf Course Road, Newtonmore, Inverness-shire, Scotland.
We respect individual’s rights to privacy and to the protection of their personal information. We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.
- (1) What information do we collect?
- (2) Information about website visits
- (3) Why Do we collect this information?
- (4) Using your personal data
- (5) Other disclosures
- (6) International data transfers
- (7) Security of your personal data
- (8) Policy amendments
- (9) Your rights
- (10) Third party websites
- (11) Contact
(1) What information do we collect?
We may collect, store and use the following kinds of personal data:
(a) information that you provide to us will be used to process your booking, organise and deliver your activities or training. This will be information such as; name & address, date of birth, contact details, next of kin, physical stature, medical conditions, education or employment history, visual images,
(b) information about your visits to and use of our website;
(c) information about any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services;
(2) Information about website visits
We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes.
We may send a cookie which may be stored on by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you. [Our advertisers may also send you cookies.
Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookie by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites [including this one.
(3) Why do we collect this information?
- This information is collected to allow us to manage the quality of your experience as well as manage health, safety or any emergency issues.
- It is important to us and hopefully of interest to our clients to offer information of new activities, courses or training opportunities provided by the company. All Information will be relevant and will not involve any third parties.
(4) Using your personal data
(a) improve your browsing experience by personalising the website;
(b) send information (other than marketing communications) to you which we think may be of interest to you by post or by email or similar technology;
(d) provide other companies with statistical information about our users – but this information will not be used to identify any individual user; and
We will not, without your express consent provide your personal information to any third parties for direct marketing.
(5) Other disclosures
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and
[(d) to the purchaser or seller (or prospective purchaser or seller) of any business or asset which we are (or are contemplating) selling or purchasing.
(6) International data transfers
If you are in the European Union, information which you provide may be transferred to countries (including the United States, Japan, (OTHER COUNTRIES) which do not have data protection laws equivalent to those in force in the European Union. You expressly agree to such transfers.
(7) Security of your personal data
We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
We will store all the personal information you provide on our secure servers for up to 5 years. All electronic transactions you make to or receive from us will be encrypted using SSL technology. Hard copies of personal information will be destroyed within 1 month of the completion of a course or activity.
Personal information pertaining to Children under 16 years old will be deleted within 30 of the completion of their activity or course.
The only exceptions being; In the event of an accident or incident where a formal report has been drafted we must by law retain personal information for up to 5 years. These will be kept locked and in secure premises.
You are responsible for keeping your password confidential. We will not ask you for your password.
(8) Policy amendments
(9) Your rights
You have the right to be informed about the personal information we hold about you. You can request that the information we hold about you is modified or removed from our system. Provision of such information may be subject to the payment of a fee.
You may instruct us not to process your personal data for marketing purposes. In practice, you will usually normally expressly agree in advance to our use of your personal data. We can also provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.
You can instruct us not to use your personal data for marketing purposes by emailing
(10) Third party websites
The website contains links to other websites. When you leave our site we are not responsible for the privacy policies of third party websites.